Podiatrists, Rachel Ferguson and Marie Ann Lewis, pitched to investors on the popular television show Shark Tank for their premium orthotics company known as Synxsole. The pitch resulted in a three way bidding bar when they scored Talent2 founder Andrew Banks. The duo created the company when they would attempt to fit their patients with orthotic inserts, but they were too big to wear with most shoes. “The real potential is we all want happy feet,” stated Banks.

Orthotics can be helpful in reducing pain for many foot problems. If you are having discomfort in your feet and would like to try orthotics, contact one of our podiatrists of Greene Podiatry Associates, Inc. Our doctor will treat your foot and ankle needs.

What are Orthotics?

Orthotics are inserts you can place into your shoes to help with a variety of foot problems such as flat feet or foot pain. Orthotics provide relief and comfort for minor foot and heel pain, but can’t correct serious biomechanical problems in your feet.

Over-the-Counter Inserts

Orthotics come in a wide variety of over-the-counter inserts that are used to treat foot pain, heel pain, and minor problems. For example, arch supports can be inserted into your shoes to help correct over arched or flat feet, while gel insoles are often used because they provide comfort and relief from foot and heel pain by alleviating pressure.

Prescription Orthotics

If over-the-counter inserts don’t work for you, or if you have a more severe foot issue, it is possible to have your podiatrist prescribe custom orthotics. These high quality inserts are designed to treat problems such as abnormal motion, plantar fasciitis, and more severe heel pain. They can even be used to help patients suffering from diabetes by treating foot ulcers and painful calluses, and are usually molded to your feet individually, which allows them to provide full support and comfort.

If you are experiencing minor to severe foot or heel pain, it’s recommended to speak with your podiatrist on the possibilities of using orthotics. A podiatrist can determine which type of orthotic is right for you and allow you to take the first steps towards being pain free.